CALL FOR CHAPTERS
Enterprise 2.0:
How Technology, E-Commerce, and Web 2.0 Are Transforming Business
Virtually,
Edited by Tracy Tuten, Longwood University
Volume 1: Evolving Enterprise
Volume 2: Managing Enterprise
Volume 3: Consuming Enterprise
DEADLINE FOR SUBMISSION OF PROPOSALS: FEBRUARY 23, 2009
OVERALL OBJECTIVES OF THE BOOK
The intent is to offer readers a single source for insight into the
evolution of business functions and opportunities created by
technologies related to Web 2.0. Daily the news media covers the shift
in essential business practices and consumer buying behavior brought
about by the Internet. Indeed, these transformations occur as a result
of shifts in consumer behavior as much as they are methods of improving
efficiency, access, and profitability for businesses, small and large.
Enterprise 2.0 will introduce readers to these shifts, breaking the
overarching theme into three essential components: 1) business
practices, 2) managerial issues, working and work life, and 3) marketing
in an online world. The first book in the three-volume set will focus on
general business issues related to Web 2.0. The second will focus on
work and work life given the managerial advances and employee
opportunities created by Web 2.0. The third and final book in the set
will feature consumer behavior and concerns related to marketing in a
Web 2.0 environment. Topics are noted in the proposed table of contents
and author bios are provided later in this document.
Topics of interest include but are not limited to the following:
* Principles of Enterprise 2.0
* Perpetual Beta, Continuous Improvement in the Virtual Age
* Web Security for Businesses
* Achieving Sustainability with the Internet
* Leveraging the Web for Product Development
* The Interaction between People and Technology and the Effect on Design
* Social Software Design
* Widgets and Other Applications as Profit-Generation Tools
* Secure Content Management
* Crowdsourcing
* Organizational Transparency
* Enterprise Management
* Game Simulations in the Workplace
* Managing the DNA of Electronic Communication
* Technological Tools: Managing the Work in “Net”Work
SUBMISSION PROCEDURE
Researchers and practitioners are invited to submit chapters on or
before February 23, 2009. Authors of accepted proposals will be notified
by March 30, 2009 about the status of their chapter. Authors of
accepted chapters will then have a further opportunity to refine their
work, based upon the comments of the reviewers and the editor. Revised
chapters will be expected to be submitted by May 4, 2009. The book is
scheduled to be published by Praeger Publishers, an imprint of the
Houghton Mifflin Company. A complete guide for authors is provided
below.
Inquiries and submissions should be forwarded electronically (Word
document preferred) to:
Tracy Tuten, Ph.D.
Associate Professor of Marketing
Longwood University
tracytuten@gmail.com
ryantt@longwood.edu
804.690.3145
AUTHOR GUIDELINES – ENTERPRISE 2.0
DEADLINES
Manuscripts should be submitted as Word documents, delivered via email
to tracytuten@gmail.com by February 23, 2009. If accepted, final
versions of chapters are due by May 4, 2009.
SUBMISSION CHECKLIST
Chapter file (in MS Word)
Brief author bio (in MS Word)
Individual files of any graphics (if applicable)
Permissions files (if applicable)
TONE
Because the book is intended as a book for a wide audience, it should be
written in a readable, interesting style. You should not, for example,
shy away from anecdotes and descriptions. However, you should avoid
jargon, unless it is necessary to the topic, and then you should
introduce the vocabulary terms with a definition of the term. To avoid
the temptation of making chapters appear to be research articles,
authors should include no more than 40 sources in their chapter.
LENGTH
Each chapter manuscript should be 7,000 – 9,000 words (about 20 – 30
typed, double-spaced pages), including sources and suggested readings.
Contributions of about 5,000 words will be considered as short reports.
IMAGES
The publisher allows some use of images in the volumes, but the number
is limited. If you wish to use an image, please ensure that it is
necessary to clarify the point you are making and deliver the
information. It would be useful for you to let me know if you will be
requiring the use of images in your chapter.
Do not embed images, figures, or tables in the text of your chapter.
Indicate placement with the instructions “Place Figure X.X about here”.
Include images in separate files labeled to indicate placement.
Any photos and graphics used must be camera-ready and submitted in hard
copy and electronic form. Assume images will appear in black and white.
SUGGESTED READINGS
At the end of your chapter, include a list of “Suggested Readings” of
works that deal with the topic of your chapter.
STYLE AND USAGE
Chapters should follow The Chicago Manual of Style, 15th edition.
Do not use in-text citations. Please use sequential superscript Arabic
numbers paired with end-of-book notes. Chapters 16 and 17 of the Chicago
Manual describe citation format extensively.
Notes to figures and tables should appear as footnotes below the image.
Avoid cross-references to other notes and conventions such as “see
above” or “see below.”
Do not use bottom-of-page footnotes except when required by a copyright
holder.
Cite full names on first reference and by last names thereafter.
Spellings should be in American English.
Quoted material of less than 75 words can be run into text and set off
by quotation marks. Block quotations of 75 words or more should be set
apart as an extract. The source of all quotations should be given
immediately following the quotation using a numbered superscript note.
If you quote at length from other sources, you may need to secure
reprint permission from the copyright holder. Follow the “Fair Use”
guidelines outlined in the 15th edition of The Chicago Manual of Style
(pp. 135-138) for details on when to seek permission from copyright
holders.
If you do seek and receive permissions, include a file of permission
forms with the submission of your chapter. This file should include your
original letter requesting permission, a list of the pages where the
material appears, and the letter or form granting the permission. Make
sure when requesting permissions that the rights cover all editions of
this work including hardcover, paperback, in all media, and in all
languages.
If specific credit lines are required by the copyright holder, make a
list of acknowledgements as required and include with your materials.
Reprint permission is not needed for works in the public domain
including U.S. federal documents, reprinted classics, and any words
published prior to December 31, 1922.